We’ve been told the backlog is how we steer. How we prioritise. How we plan. So we invest hours — maybe days — maintaining it: Refinement sessions Estimation rituals (battles?) Prioritisation debates Acceptance criteria …

“Better” doesn’t drive adoption — ease, safety, and familiarity do. Reduce friction, make switching inevitable, and adoption follows…

Embrace change in product development with continuous learning and adaptability, using strategies inspired by the art of surfing.

In the ever-evolving landscape of product development, one truth remains constant: the need to deliver valuable products predictably